The architectural theme focuses on the richness and authenticity of the project's downtown locale, while simultaneously providing the street edges with retail uses, live-work units, and residential entry stoops. The massing and fenestration respect the rectilinear block configuration and take advantage of the opportunity for views of the strip and the surrounding mountain ranges.

The strong expression of the 15-story tower anchors the project at the corner of Fourth and Bonneville. The tower's transparent street facades blur the lines between the private and public realms so that the street becomes the “urban front yard” of the complex.

 
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